FOR IMMEDIATE RELEASE

AiOpti Launches AI-Powered Attribution and Measurement Solution to Help Brands Connect Media to Revenue

Built for a Privacy-First Future, AiOpti Connects Data, Media, and Measurement to Deliver Deterministic Attribution, Customer Journey Analytics, and Audience Intelligence, Turning Marketing into Measurable Growth

JACKSONVILLE, Fla. (July 1, 2025) — AiOpti Media, LLC (AiOpti) announces the national launch of its AI-powered solution for data, media, marketing attribution, and measurement. Proudly female-owned, AiOpti was created to help brands harness first-party data to drive measurable revenue outcomes.

AiOpti empowers brands, agencies, and multi-location businesses to connect data, media, and measurement in one unified platform. Already serving destination marketing organizations (DMOs), convention and visitor bureaus (CVBs), and economic development groups, AiOpti is expanding into a wide range of B2C and B2B sectors, including hotels, resorts, cruise lines, airports, ports, retail, grocery, restaurants, entertainment venues, sports teams, healthcare, law, and e-commerce. The platform also supports advertising and media agencies, B2B service providers, franchises, and other multi-location businesses.

“There is no more valuable currency in marketing today than first-party data,” said Barbara Karasek, Co-Owner and Chief Executive Officer of AiOpti. “AiOpti equips brands of all sizes to transform that data into actionable intelligence that drives real outcomes with clarity, accuracy, and speed. The brands that own and activate their data won’t just keep up. They will lead.”

Key Capabilities of the AiOpti Platform

• OptiReveal℠ – Uncovers overlooked, high-value audience segments through advanced data enrichment and AI-powered modeling.
• Super AIdentity Graph℠ – Resolves anonymous website visitors into real, verified identities without relying on cookies.
• Omnichannel Activation – Delivers ads to verified audiences across CTV, native, DOOH, audio, video, and display based on deterministic identity signals.
• Offline Attribution – Confirms physical visits and purchases using real-time location data and credit or debit card attribution to prove true audience engagement and ROI.
• Journey Analytics and Optimization – Tracks, analyzes, and optimizes the entire customer journey to drive measurable growth and smarter marketing investments.

“Marketing is the driving force behind revenue, customer loyalty, and sustainable growth for any brand,” said Tony Karasek, Co-Owner and Chief Relationship Officer. “AiOpti ensures that marketing doesn’t just run — it performs strategically by turning first-party data into precise, measurable actions that fuel business growth.”

About AiOpti’s Founding Leadership

• Barbara Karasek, Co-Owner and Chief Executive Officer — A marketing and business leader with more than 25 years of experience helping some of the world’s most recognized brands grow. Her career includes executive leadership roles with NASCAR, PGA TOUR, SeaWorld Parks & Entertainment, and the U.S. Olympic & Paralympic Committee. Known for building strong teams, developing partnerships, and leading high-impact marketing and revenue strategies. Her work has earned industry recognition, including Daytime Emmy Awards, Webby Awards, and Event Marketing Ex Awards, and she was named one of HSMAI’s Top 25 Extraordinary Minds in Sales, Marketing, and Revenue Optimization.
• Tony Karasek, Co-Owner and Chief Relationship Officer — A former professional athlete turned enterprise growth strategist with more than 20 years of experience in business development, partnerships, and brand leadership. Recognized for a people-first leadership style and the ability to forge high-impact partnerships that drive measurable growth and lasting results.
• John DeGeorge, Vice President of Data Technology — A data and technology leader with more than 20 years of experience in media, analytics, performance marketing, and marketing technology. Holds an MBA from the University of Georgia and a BS, cum laude, from Kennesaw State University, along with certifications in AI, cloud computing, and Lean Six Sigma. Leads AiOpti’s product and technology strategy, helping clients turn complex data into clear insights that drive growth and better decision-making.

About AiOpti

Founded in 2024, AiOpti Media, LLC is a data, media, and measurement company that helps brands turn first-party data into actionable, revenue-driving insights. AiOpti bridges the gap between marketing investments and measurable outcomes by connecting data, media, and measurement into one AI-powered platform. AiOpti’s attribution platform delivers deterministic measurement, customer journey analytics, data activation, and audience intelligence. The company supports growth across industries, including retail, QSR, healthcare, travel, hospitality, and B2B.

Discover how AiOpti’s AI-powered attribution and measurement platform connects data, media, and measurement at www.aiopti.com.

Media Contact

Cristina Duschek
Chief Communications Officer
Email: crisd@aiopti.com
Cell: 727-434-3912

Company Contact Information

AiOpti Media, LLC
13475 Atlantic Boulevard, Suite 8, #M-896
Jacksonville, Florida 32225
Email: hello@aiopti.com
Website: www.aiopti.com
LinkedIn: https://www.linkedin.com/company/aioptimedia/