FOR IMMEDIATE RELEASE

Common Data Mistakes

Series: Signals & StrategiesBy Barbara Karasek, CEO, AiOpti

A launch spike is not the win. Keeping match quality high every week is how identity work turns...

Series: Signals & StrategiesBy Barbara Karasek, CEO, AiOpti

Series: Signals & StrategiesBy Barbara Karasek, CEO, AiOpti

When marketers build campaigns without...

Series: Playbook Previews

Too many campaigns keep paying to reach the same people who already...

Series: Signals & StrategiesBy Barbara Karasek, CEO, AiOpti

After decades of seeing brands succeed...

Series: Decoding Data

Series: Smarter Media, Real Results

Series: Smarter Media, Real Results

Why Frequency Suppression Only Works with Real Identity

Brands...

Series: Measuring What Matters

Series: Decoding DataYou can’t optimize what you don’t own. First-party identity isn’t just a...

Beyond Reach: Optimizing Frequency for Maximum Impact

Series: Measuring What Matters

OptiReveal℠: How Hidden Audiences Become Your Growth Edge

Series: Decoding Data

Marketers are facing a reckoning: third-party cookies are crumbling, CPMs are climbing, and wasted...

How Journey Analytics Turn Chaos Into Clarity (and Revenue)

Customer journey analytics identify...

Series: Measuring What Matters.How much of your ad budget actually drives revenue?

FOR IMMEDIATE RELEASE

Series: Smarter Media, Real Results

Series: Decoding DataMost marketers are still playing a game of borrowed reach. They rent data....

Series: Measuring What Matters

Most Marketers Measure Impressions.

The best measure outcomes.

Series: Smarter Media, Real Results

Paying for Ads That Reach WHO?

If you’re still relying on...

Series: Decoding Data

If you're relying on cookies, IP addresses, or generic segments, you're not...