Most traffic is anonymous - but it doesn't have to be. AiOpti's data layer resolves anonymous interactions across devices, visits, and platforms into real audience profiles while remaining privacy compliant.
Three steps to transform anonymous traffic into actionable audience data.
1
Identity Resolution for Better Targeting
AiOpti ingests customer, CRM, store, and campaign files directly into OptiVault℠. The AiOpti Site Visitor Resolution Pixel resolves site visitors, converting anonymous activity into permissioned, actionable records.
2
Enriched Profiles for Smarter Segmentation
OptiGraph℠ rigorously verifies adult records and eliminates any unverifiable entries, with a coverage rate across 95% of U.S. adults. Using advanced machine learning, OptiReveal℠ develops target audiences and suppression lists.
3
First-Party Data Activation for More Efficient Spend
Final outputs are continually packaged as Pond for campaigns, Pool for seasonal or annual reviews, or Lake for full data histories—maintaining match-rate momentum throughout every campaign flight.
