AiOpti Intel | John DeGeorge

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Maintaining Match Rate Momentum

A launch spike is not the win. Keeping match quality high every week is how identity work turns...

identity resolution first-party data data Digital Ad Waste Verified Audiences Measurement Precision Marketing

How Brands Win with Identity-Based Suppression

Series: Playbook Previews

Too many campaigns keep paying to reach the same people who already...

identity resolution first-party data data Audience Intelligence Verified Audiences FirstPartyData Precision Marketing

How Brands That Own Their Signals Win

Series: Decoding Data

identity resolution Audience Intelligence Marketing Attribution Verified Audiences Media ROI ROI Precision Marketing

Match Rate Uplift & Media Efficiency in QSR, Franchise & CPG

Series: Smarter Media, Real Results

identity resolution first-party data data Audience Intelligence Digital Ad Waste Verified Audiences Media ROI AdTech FirstPartyData Precision Marketing

Frequency Suppression With Identity Cuts Waste and Protects ROI

Series: Smarter Media, Real Results

Why Frequency Suppression Only Works with Real Identity

Brands...

identity resolution data Audience Intelligence Marketing Attribution Media ROI ROI Marketing Efficiency Attribution AdTech FirstPartyData

Attribution Match Rates Aren’t Just a Metric. They Are Your Proof.

Series: Measuring What Matters

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Not a Better Mousetrap. A Smarter One.

Choose category

Maintaining Match Rate Momentum

How Brands Win with Identity-Based Suppression

Series: Playbook Previews

How Brands That Own Their Signals Win

Match Rate Uplift & Media Efficiency in QSR, Franchise & CPG

Frequency Suppression With Identity Cuts Waste and Protects ROI

Series: Smarter Media, Real Results

Why Frequency Suppression Only Works with Real Identity

Attribution Match Rates Aren’t Just a Metric. They Are Your Proof.

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