The Best Innovation Doesn’t Happen Inside an Industry. It Happens Between Them.

People often ask me which conference has been my favorite this year.

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The Era of Borrowed Audiences is Over

Your lookalike audiences aren't performing the way they used to, your retargeting pools keep...

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Series: Signals & StrategiesBy Barbara Karasek, CEO, AiOpti

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Series: Signals & StrategiesBy Barbara Karasek, CEO, AiOpti

identity resolution data Audience Intelligence Marketing Efficiency FirstPartyData Precision Marketing

When marketers build campaigns without...

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After decades of seeing brands succeed...